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Are we 'going green' or is it 'business as usual'?

Here we go again! It’s 2010 and little is being done for this planet on which we live! But before spelling out my thoughts, let me reassure the reader that I am neither connected nor do I own stock in any of the companies mentioned thereafter.

Remember the ‘green’ revolution that started before the crisis? It surely looks as if little, or indeed nothing has really been done in the DVD business. Well, that’s not quite true! A lot has been done by companies who invent new technologies and products, like EcoDisc Technology’s carbon lite DVD or the advent of FSC paper. But little has actually been done to implement those technologies on a grand scale.

We are still using Amaray-like and other plastic boxes for DVDs although there are many options for using less PVC-intensive materials. Take for example Jake-Box’s 100% recyclable packaging, or Pozzoli’s Ekoline. Yes, they cost a little more! But can cost be the only reason why the DVD industry is snubbing the environment? It may think it has got a lot to lose.

DVD sales are falling, and Blu-ray is not yet making up for this downfall. Instead of wondering how much the industry would be losing by embracing greener products, the question is rather how much it could gain by doing something good for our planet!

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