Sony eyes 50% market share for Blu-ray in 2008

Sony predicted that their Blu-ray format will take over 50 percent of the market by the end of the year. At a recent press conference in Taipei, company president and CEO Ryoji Chubachi revealed the company's plans to boost their Blu-ray global shares from its current 20 percent.

Digitimes reported that according to Chubachi, the current DVD-BD ratio for Sony in terms of global multimedia demands adds up to 80 percent-20 percent, and the company is determined to boost the BD demand before the year's end.

According to Chubachi, the company's target of a 50 percent global share would include an increase in the PlayStation 3 sales, along with Hollywood studios' promotions of the format through BD movies.

Considering the high price of BD players and movies – the average price of a BD movie is $30, much higher than the DVD version retailing at around $14 – analysts are sceptical that Sony will reach its 50 percent penetration goal.

Story filed 11 April 2008

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