Conditional access DVDPay launched in US market

Suffolk, UK-based Liquid11, developer of Europe's premier DVD film content locking and billing mechanism, DVDPay, has launched in the US. The patent pending product is designed to create a new window of exhibition for content owners worldwide.

DVD locking allows content owners to lock films held on a DVD and bill viewers for an PIN used to unlock the video content. DVDs can be distributed freely thus driving impulse buyers and new sales through the pay to unlock method.

“The European launch over 12 months ago has proved that DVDPay is a secure way to create new revenues and has shown to offer both content owners and distributors strong residual incomes,” says the company.

The existing billing options of premium SMS and premium telephony used in Europe have been complemented in the USA with the addition of automated credit card billing, which is accessible via the phone.

DVDPay Sales Manager, David Morris said "It was important for us to adapt our billing platform to the existing habits of the USA market. We were particularly keen not to restrict credit card billing to internet users only as a high percentage of our cover-mount target customers are not regular web users. Developing an easy to use phone based credit card billing system via a 1-800 number makes our product accessible to all USA markets."

Morris went on to say "our unique algorithm based locking generates an individual PIN for each user. This stops syndication of a static PIN which was the main reason previous products had not returned significant revenues. DVDPay is the only film locking product available that offers a total package of security and billing, giving both the content owners and distributors the peace of mind they need to experiment with new distribution channels."

Story filed 23 April 2008

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