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2008 Advertising
Opportunities
| The Media
Offer
Globalcom Publications offers a wealth
of media opportunities to advertisers keen to reach all facets
of the DVD industry and, in particuliar, the content owners
seeking to generate revenues from DVD.
The media portfolio includes the following platforms:
– The DVD and Beyond 2008 magazine (formerly
DVD Primer) provides a yearly top-level-eye-view
of the major developments in the DVD and related industries
across Europe and, looking ahead, identify the industry's
opportunities and challenges.
– The www.dvd-intelligence.com website, Europe's
premier online source of information, data and analysis for
professionals involved in DVD and related sectors.
Advertisers can elect to use any
one of the platforms. However, many choose a spread of media
in order to project themselves more widely and effectively
over time. Presented below are various attractive advertising
packages for consideration.
In the printed publications, on the Internet and in the conference
hall, Publisher Jean-Luc Renaud is committed to providing
editorial that is useful, valuable and timely, and that seeks
to increase both knowledge and understanding about the key
issues confronting the industry. |
| DVD AND BEYOND
2008
A special issue celebrating its 10th anniversary,
overall circulation of the DVD and Beyond 2008
will target content creators, distributors and rights holders.
It will also reach those who commission, create and manufacture
DVDs as well those who service the industry by providing the
software and equipment. And, each year, we ensure corporate
end-users of the DVD format get access to the magazine.
The opportunity
for advertisers
Advertisers in the DVD and Beyond 2008 benefit
in several ways. First, from the positive editorial environment
generated by this much-used and retained publication. Second,
from the continuous exposure they receive from the www.dvd-intelligence.com
website. Third, on their association with our Conferences
and Seminar. Most advertisers are continuing with
their commitment to build on the impact they have achieved
within the magazine over the past nine years. They believe
in the high level of continuous visibility they are
buying at affordable rates.
This is why advertising in the DVD and Beyond 2008
is worth your consideration.
– Heightening levels of
interest in DVD companies, production companies, publishers,
content owners, services and developments mean your target
market will be highly receptive to your marketing message.
– The publication's top-level
strategic analyses address the opportunities inherent in the
various market sectors, thus guaranteeing executive readership.
It examines DVD and its next-generation versions in the wider
context of HDTV, online, broadband.
– Tightly focussed on DVD
in Europe, DVD and Beyond 2008 builds on
the hugely successful format of previous issues. Firmly established
over eight years as a market-leading, must-have information
resource devoted exclusively to DVD, it provides another important
opportunity to reach companies involved in every aspect of
DVD. Perhaps even more important it reaches independent content
publishers wishing to embrace the DVD format.
– Free distribution to
key individuals by direct mail and at selected industry events.
– A frequently-used reference
tool covering a continuously expanding market, the DVD
and Beyond 2008 magazine provides advertisers with
multiple-user impacts.
– Advertisers can secure
additional copies for their own distribution free of charge.
– The DVD and Beyond
2008 is edited and published by Jean-Luc Renaud,
Publisher of www.dvd-intelligence.com, Europe's leading news-based
website for the DVD industry. |
The Publication
The DVD and Beyond 2008 is a proven, precisely focussed,
advertising-supported publication of high informational
value. It explains what professionals, at executive level,
need to know about DVD and its environment in Europe and
is designed to be an attractive, easy-to-use reference tool.
The annual publication is a portable or desktop resource
that offers strategic analyses of current developments and
future market trends through interviews of, and contributions
from, top executives working in the various sectors of the
DVD industry.
Advertisers appreciate it as a superb platform for display
advertisements offering high production values on glossy
paper stock.
Distribution
An increased total of 10,000 copies will be printed and
mailed free of charge to key individuals from Globalcom's
extensive database of industry contacts built up over many
years and continually updated. In addition to circularising
all the important practioners within the European industry,
the DVD and Beyond 2008 is sent to content providers
in film and television. The 2008 edition will be distributed
as well to music and games publishers and distributors as
well as to retailers.
The DVD and Beyond magazine is given additional distribution
(in halls or mailed) at industry events, such as the Film-to-DVD
Seminar, DVD Forum Europe Conference, DVD Entertainment
(München), MIP/MIPCOM (Cannes), PEVE, Media-Tech, among
others, and through self-distribution by advertisers.
Readership
The DVD and Beyond 2008 will reach
content owners moving into DVD, the DVD professional community
as well as corporate users.
–
8,000 copies are mailed to relevant recipients
across Europe (see breakdown below).
– 1,200
copies are distributed at relevant conferences, seminars
and events
– 800 copies are requested
by advertisers for their clients and/or for distribution
to delegates to workshop/seminars they organise themselves.
In the case of small and medium-sized companies, the publication
is mailed to the Managing Director. At larger companies,
it is sent to both the Managing Director and the Marketing
Manager.
Circulation
breakdown
–
80%: Content providers/producers (from small independents
to Hollywood majors)
– 10%:
Home video/games distributors/retailers
– 10%: Authoring houses,
packagers, replicators, equipment suppliers, government
/regulatory and industry bodies.
Out of the total, 95% of copies are distributed within Europe,
5% outside.
Distribution breakdown of magazine copies in European countries:
United Kingdom (1,400), Germany (1,100), France (700), The
Netherlands (500), Spain (400), Italy (400), Belgium (400),
Portugal (250), Switzerland (250), Austria (250), Sweden
(250), Norway (250), Denmark (250), Ireland (200), Poland
(200), Czech Republic (200), Finland (200), Hungary (200),
Romania (150), Bulgaria (150), Rest of Europe (300).
|
Advertising
The DVD and Beyond 2008 provides a variety
of effective promotional opportunities.
Premium positions include:
– Back Cover
– Inside Front Cover
& Page 3 (spread or gatefold)
– Inside Back Cover
– Pages 4 & 5 (spread)
– Page opposite Publisher's
Comment
Advertiser-supplied inserts and DVD disc inserts enquiries
welcome.
Advertising
Rates
| Two-Page
Spread colour |
£3700 |
5150 Euro
|
| Full
Page colour |
£2000 |
2800
Euro
|
| Half Page colour (vertical/horizontal) |
£1400 |
1950 Euro |
| Quarter Page colour (vertical/horizontal) |
£850 |
1200 Euro |
| Professional Services Finder
colour |
£400 |
550 Euro |
Special
Premium Positions
| First Right Hand
Page |
£500 |
700 Euro |
| Second Right Hand Page |
£400 |
550 Euro |
| Third Right Hand Page |
£300 |
420 Euro |
| Fourth Right Hand Page |
£200 |
280 Euro |
Covers
| Inside Front Cover |
£3700 |
5150 Euro
|
| Inside Back Cover
|
£3500 |
5150
Euro |
| Back Cover |
£4600 |
6400 Euro |
Inserts
Leaflets and/or CD/DVD discs (in
wallet) can be inserted in all or country-specific mailings
of the magazine. Ask for quotes.
|
Deadline
DVD and Beyond 2008 will go to press in late
May 2008. All advertising artwork must be supplied by 12
MAY 2008
Technical specifications sent with Confirmation of Advertisement
Booking forms. |
| WWW.DVD-INTELLIGENCE.COM
The aim of www.dvd-intelligence.com
is to provide information, knowledge and understanding of
the DVD and related industry across Europe. The material available
throughout the site comes from a variety of sources
from our in-house analysts, commentators and correspondents,
from material collected at conferences, exhibitions and other
events, and from a continuous programme of browsing hundreds
of websites. The ultimate goal is to offer a totally independent
and timely repository of information relevant to professionals
active in the variety of facets of Europe's DVD industry.
www.dvd-intelligence.com is a commercial site, financed
by both advertising and subscription. The advertising-supported
sections are free to every user while a subscription is required
to access the site in full.
Top Banners on rotating carousel as well as Right-hand Banners
come with their own Microsite, allowing advertisers
to customise – and occasionally modify – their
message to be relevant to DVD-involved website visitors.
The site features a high quality Video Streaming
facility for showreels, product demos, executive messages,
etc. Advertisers spending at least £1,500 (2,250 Euro)
on any package can have a video clip (up to 3-minute long)
posted free of charge.
The
Statistics
The site has been in operation for three and a half year,
the statistics are impressive. During the month of November
2007, the site generated
. . . 480,500 hits from
17,800 visitors in 91 countries.
Visitors clicked on the Top Banners (rotating) between 4,500
and 7,200 times during the month.
Clicks on the Right-hand Banners range
from 1,500 to 2,900 times
a month.
Advertising
rates (12 month contracts)
| Top
banner on rotating carousel |
£2700 |
3750
Euro |
Right-hand
banner |
£1700
|
2380 Euro |
| Newsbanners
(x12) |
£600 |
840 Euro |
| Gateway
banners (over sections) |
£1000 |
1400 Euro |
Professional
Services Finder |
£200 |
280 Euro
|
| Industry
Directory logo
|
£120 |
170 Euro |
|
|
SATURATION
ADVERTISING PACKAGES
(12-month contract)
Gold
Package
£5200 / 7300 Euro
| TWO-PAGE
SPREAD in DVD and Beyond 2008 |
+
TOP BANNER on rotating carousel continually visible on
the Homepage
(+ MICROSITE) of www.dvd-intelligence.com |
| +
50 NEWSBANNERS that run above news stories of the News
Desk of www.dvd-intelligence.com |
| +
PROFESSIONAL SERVICES FINDER ad in DVD
and Beyond 2008 |
| +
PROFESSIONAL SERVICES FINDER banner in PSF section of
www.dvd-intelligence.com
|
| +
12-MONTH SUBSCRIPTION to
password-protected sections of www.dvd-intelligence.com |
Silver
Package
£3700 / 5200 Euro
| FULL
PAGE COLOUR in DVD and Beyond 2008 |
| +
TOP BANNER on rotating carousel continually visible
on the Homepage
(+ MICROSITE) of www.dvd-intelligence.com
|
+
50 NEWSBANNERS that run above news stories of the News
Desk of
www.dvd-intelligence.com |
| +
PROFESSIONAL SERVICES FINDER ad in DVD
and Beyond 2008 |
| +
PROFESSIONAL SERVICES FINDER banner in PSF section of
www.dvd-intelligence.com
|
| +
12-MONTH SUBSCRIPTION to
password-protected sections of www.dvd-intelligence.com
|
Bronze
Package
£2700 / 3800 Euro
| FULL
PAGE COLOUR in DVD and Beyond 2008 |
| +
RIGHT-HAND BANNER (+ MICROSITE) on Homepage of www.dvd-intelligence.com
|
+
25 NEWSBANNERS that run above news stories of the News
Desk of
www.dvd-intelligence.com |
| +
PROFESSIONAL SERVICES FINDER ad in DVD
and Beyond 2008 |
| +
PROFESSIONAL SERVICES FINDER banner in PSF section of
www.dvd-intelligence.com
|
| +
12-MONTH SUBSCRIPTION to
password-protected sections of www.dvd-intelligence.com
|
Publisher's
Package
£1900 / 2700 Euro
| HALF
PAGE COLOUR in DVD and Beyond 2008 |
|
+
RIGHT-HAND BANNER on Homepage of www.dvd-intelligence.com
|
+
25 NEWSBANNERS that run above news stories of the News
Desk of
www.dvd-intelligence.com |
| +
PROFESSIONAL SERVICES FINDER ad in DVD
and Beyond 2008 |
| +
PROFESSIONAL SERVICES FINDER banner in PSF section of
www.dvd-intelligence.com
|
| +
12-MONTH SUBSCRIPTION to
password-protected sections of www.dvd-intelligence.com
|
|
The
Publisher
DVD and Beyond 2008 and www.dvd-intelligence.com
are published by Globalcom Limited, a UK-based independent publisher
and consultancy to the multimedia industry, that also organised
the Film-to-DVD Seminar (2004-2005), the DVD
and Beyond conference (2006) and the DVD Forum
Europe 2007 conference.
Globalcom was founded in 1991 by Dr. Jean-Luc Renaud to offer
consultancy services. These include: data gathering and forecasting,
market / company monitoring, competitive and SWOT analysis,
market entry strategy, custom publishing and independent publishing.
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